Press Release: Who will win the title of ‘Scotland’s Most Beautiful Place’

Scotland is a country blessed with a plethora of picturesque beauty spots, both natural and man-made, from the rugged remains of Dunnottar Castle to the breath-taking beauty bestowed upon the Isle of Skye. Whether you head to the highlands, or simply hop over the border, you’ll never be too far from experiencing Scotland’s stunning scenery.

Its vast array of landscapes – from mountains to lochs, waterfalls to coastal paths – plus chocolate-box towns and villages, and castles steeped in hundreds of years of history – mean that, while beauty is indeed in the eye of the beholder, Scotland has something to win over hearts and minds worldwide.

That’s why Hidden Scotland has launched a campaign to discover which of the country’s countless awe-inspiring, stunning locations really sets pulses racing. And narrowing it down to just one is going to be no mean feat, so they need your help!

Hidden Scotland asked their community of more than 434,000 Instagram followers to make suggestions as to where should be crowned the most beautiful place in Scotland. The results are now public, and they want to invite you to cast your vote to choose your favourite. 

So whether you get your kicks from the beautiful, pink sandy beaches of Gruinard Bay, the contrast of the extinct volcano of Arthur’s Seat rising up against the backdrop of Edinburgh’s medieval architecture, the Japanese-inspired V&A Museum of Design in Dundee, or one of Scotland’s numerous other X-factor offerings, you can have your say.

You can vote today by visiting 

You may already have a specific go-to beauty spot in mind or, if there’s simply too much choice, have a browse through the options – though you may want to set aside some time as this will undoubtedly result in hours of swiping through multiple glorious pictures all your favourites and researching how to get there!

The winner will be announced on Monday 6 April 2020 – a perfect time to get planning your summer holidays, or even a last-minute Easter getaway.

For a daily hit of Scottish beauty, follow Hidden Scotland on Instagram @hiddenscotland, or share your own adventures with #hiddenscotland.

The place with the most votes wins the accolade of being Scotland Most Beautiful Place.

Who are Hidden Scotland

Hidden Scotland is a source of inspiration and information carefully curated to better equip you on your journey around Scotland. We create and collaborate to produce content that gives you the knowledge and tips to maximise your experience, helping you make memories that will last a lifetime.

We believe in inspiring people to explore the beauty that Scotland has to offer by thinking differently. We believe in sharing knowledge that will help them to explore by being creative. We believe that we all have a duty to explore with responsibility and leave it as you found it. We believe in finding pleasure through travel and sharing travel stories.

Hidden Scotland inspires others to travel to and around Scotland and have experiences, creating memories that will last a lifetime. At Hidden Scotland we source and research Scotland’s most unique and interesting places to visit, stay, eat, drink and do. Our members and collaborators are businesses and people in Scotland who offer an exceptional service, who understand what it is to travel, who understand what it is to be away from home, who understand what it takes to provide you with memories that will last a lifetime.

Notes to Editors

The finalists were picked by Hidden Scotland followers who put forward these amazing places via social media InstagramFacebook and Twitter. The winner will be the place who receives the most votes.

To find out more about the Hidden Scotland Competition contact us by: