Let’s start with an introduction… Tell us a bit about yourself and the brand WildTrax
Well, I’m an Englishman that goes by the name of James who, for the best part of 4 years has been residing in Inverness. I acquired a lodge park called @AncarraigLodges and I relocated here to oversee its operation. Having travelled much of the globe, Scotland, for reasons unknown, wasn’t ever a country particularly on my immediate radar to explore, it being so close to home was the probable reason.
I can only really describe my discovery of Scotland’s breathtaking beauty as a comparison to how Daffney (in Scooby Doo) feels after finding her glasses! (I may have lost half the readers there, am I showing my age?)
Thus, WildTrax was born, to encourage people to not only come to our lodge park but to actually, get out, roam, adventure and see the beauty on all of our doorsteps.
Was there a moment for you that led to the beginning of WildTrax?
Yes, I remember a friend visiting me in a Discovery 4 which was partially kitted out with advanced navigational equipment as they were touring the NC500. They had their backpacks in the back, tents all packed up and camping gear thrown into boxes. As they drove away, I not only wanted to go with them but I knew a travel company featuring 4×4’s (it just happened to be Landrovers) was something I wanted to create.
If you had to choose what would be your favourite area in Scotland to explore and why?
Well I’m a total fan of “off the beaten track” and although the NC500 has its merits for the more mainstream vehicles, we have the ability to really venture beyond limits (see what I did there). Hop on a Calmac ferry and venture out to the Outer Hebrides. Here you can truly appreciate complete tranquillity as if you have disappeared into the ether. It’s a perfect “get away from it all” location where you can completely let go of reality and the captivating views, beautiful beaches and historical sites make it a perfect way to spend a long weekend. You will without doubt come back totally refreshed.
Can you share a ‘hidden gem’ in Scotland that you have come across while exploring?
The Isle of Mull; Islands, beautiful beaches, ocean swimming, seafood, atmospheric coastlines, beautiful caves to explore and Puffins – what’s not to like? Swimming in Fingal’s Cave is of interest and perhaps some Kayak fishing or relaxing in Dun Ara Ocean Bathing Pool. Just talking about it makes me want to jump in the car and head there this very moment (yes it’s -3 outside!).
We’re working with some really epic companies such as Bearmach, SeaToSummit and Toyo to bring a complete, high end and unique package to guests supplying only the best equipment and products. We were recently featured in a special edition of LandRover Monthly (9 Page Spread, #Proud) and this year we’re looking to add a number of further vehicles to our lineup.
We also manufacture our very own roof top tents which will be on sale in the spring so we have plenty of work to keep us busy 😊.
Thank you for your time! 🙂